NEOM is positioned to become an aspirational society that heralds the future of human civilization by offering its inhabitants an idyllic lifestyle set against a backdrop of a community founded on modern architecture, lush green spaces, quality of life, safety, and technology in service of humanity paired with excellent economic opportunities. 
The New Concept Design of the Organic Land Villa in Silver Beach represents an opportunity to introduce the elements of past and present within a well-established culture of Arabian Hospitality. Its history and past are an indelible heritage, and now looking towards the future with great optimism. Besides an organized program of industrial and financial investments, "the NEOM vision" involves the development of excellence within the strategic sectors: from healthcare to sport, from universities and technological innovations to international cooperation systems to culture and art. During these years, the territory was subjected to significant infrastructural changes to construct modern and technologically advanced services. The country is developing iconic architectural projects of great contemporaneity and strong identity, combining technological and constructive potential with a project's symbolic and narrative qualities.
The New Concept Design will be the expression of this critical development and represents the combination of the past and the future.